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Sales channel expansion follows department, cosmetics specialty stores.
December 28, 2009
By: TOM BRANNA
Editor
As part of its business expansion initiatives in China, in March 2010 Shiseido will launch the new DQ brand from Shiseido China Co., Ltd. for the drugstore handling both medicine and cosmetics channel. Sales of Shiseido’s cosmetics products in China are currently conducted mainly in department stores and cosmetic specialty stores; however, Shiseido will further expand points of contact with customers by designating the new drugstore channel as the third sales channel pillar for Shiseido’s China ...
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